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Course details
Most countries now have economies in which service products represent over 50% of GDP. This course focuses on difficulties of marketing service products in modern service economies, and the marketing and management implications for firms and not-for-profit organisations. A solid foundation of theory is laid on which practical applications can be addressed. The course also specifically covers the integration of marketing, management and customer relations in competitive markets.
Course at a glance
| Faculty: | Faculty of Arts, Business, Informatics & Education |
| Career: | Postgraduate |
| Credit points: | 8 |
| Requisites: | Prerequisite course of MRKT20019 |
| Student Contribution Band: | 3A |
| EFTSL: | 0.16667 |
Course availability
| Term | Campus |
|---|---|
| 2012 Term Two | BNE FLEX GDC MEL SYD |
| 2012 Term Three | BNE FLEX GDC MEL SYD |
View Course Profile [from 2011 Term Three]
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