Programs & Courses 2013
Student Handbook Home: Edition 2

TOUR19020 Destination Marketing

Course details

Most tourism activities take place at destinations, and the success of most tourism businesses is reliant on the competitiveness of the host destination. This course examines the specialised nature of destination marketing to enhance students' understanding of the opportunities, challenges and constraints facing destination marketing organisations in an increasingly competitive tourism market place.


Course at a glance
Career: Undergraduate
Credit points: 6
Requisites: TOUR11013 OR MRKT11029
Student Contribution Band: 3A
EFTSL: 0.12500
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Course availability
Term Campus
2012 Term Two BNE FLEX MEL SYD
2012 Term Three MLR
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