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JOUR19024 Public Relations & the Media
An understanding of the relationship between media and public relations is vital to the success of raising and maintaining a public profile for an organisation. This course introduces students to media management theories and concepts, and teaches students skills that form the basis of media liaison. These include writing press releases, preparing talent, targeting effective media, and knowledge of the difference between print and broadcast media practice. By the end of the course, students will be expected to have enough understanding of media practice to be able to develop strategies for using the media to support public relations activities and an organisation's goals.
Course at a glance
|Requisites:||This course has no pre/co-requisites|
|Student Contribution Band:||1|
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