Programs & Courses 2013
Student Handbook Home: Edition 2

JOUR19024 Public Relations & the Media

Course details

An understanding of the relationship between media and public relations is vital to the success of raising and maintaining a public profile for an organisation. This course introduces students to media management theories and concepts, and teaches students skills that form the basis of media liaison. These include writing press releases, preparing talent, targeting effective media, and knowledge of the difference between print and broadcast media practice. By the end of the course, students will be expected to have enough understanding of media practice to be able to develop strategies for using the media to support public relations activities and an organisation's goals.

Course at a glance
Career: Undergraduate
Credit points: 6
Requisites: This course has no pre/co-requisites
Student Contribution Band: 1
EFTSL: 0.12500
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Course availability
Term Campus
2012 Term One FLEX ROK
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